Entries by larwash

Transforming Branding Strategies through Technology, AI, and Equality Metrics

Embracing the Future: In the rapidly evolving landscape of digital marketing, the principles of branding have not merely persisted but have transformed in their application and execution. As businesses navigate this dynamic environment, understanding the shift from old to new branding strategies is crucial for achieving sustained success. This discussion explores the metamorphosis from traditional […]

Maximizing College Reach: Social Media Marketing Strategies

In today’s digital age, social media has become an integral part of our daily lives, especially for college students. It is no surprise that social media marketing has become a crucial tool for colleges and universities to reach out to prospective students. With the majority of young adults actively engaged on platforms such as Instagram, […]

Black Transgender Individuals: Continuing to Face Marginalization

With Donald Trump set to take office once again in 2025, the landscape surrounding LGBTQ+ rights, particularly for transgender individuals of color, raises significant concerns that are based on his historical views and proposed policies. In the past, Trump has demonstrated fluctuating positions on LGBTQ+ issues, which has led to considerable uncertainty and anxiety within […]

A New Fairness

The debate between Merit Based Equal Opportunity and Diversity, Equity, and Inclusion (DEI) has become increasingly prominent in discussions surrounding fairness in society.

Navigating the Summer Melt Challenge: A Strategic Guide for Admissions and Enrollment Deans

Navigating the Summer Melt Challenge In the dynamic landscape of higher education, the phenomenon of “summer melt” presents a significant challenge, particularly for admissions and enrollment deans. This issue, where accepted students fail to enroll by the fall, affects a substantial portion of college-intending students, especially those from low-income and minority backgrounds. Addressing summer melt […]

The Evolution of Branding: Strategies for Success in the Digital Age

In today’s fast-paced digital environment, branding is more crucial than ever. Whether you’re a small local business or a multinational corporation, a strong brand differentiates you from competitors and fosters customer loyalty. Branding is both an art and a science, requiring a combination of data-driven insights and creative vision. This article explores contemporary branding strategies […]

The Future of College Recruitment: Are You Ready?

???????? So, you think you’re ready to navigate the never-ending realm of college recruitment? Picture this: You’re an admissions officer armed with piles of glossy pamphlets and struggling to look super enthusiastic during another college fair. ???? Not exactly “modern-sorcery,” right? Traditional methods—campus tours that feel like marathons, brochures destined for recycling bins, and endless […]