Client Profile

Case Study: Driving Diversity Awareness for Ball University

The Challenge
Ball University sought to enhance its campus diversity initiatives by increasing awareness among prospective students from underrepresented backgrounds. The goal was to position Ball University as a leader in inclusivity and attract a broader, more diverse applicant pool.

The Solution
Equality Metrics partnered with Ball University to design a tailored campaign leveraging its expertise in digital diversity recruitment. The strategy included:

• Geo-targeted Advertising: Focused on metropolitan areas with high diversity indexes.
• Custom Creative Content: Highlighted student testimonials and campus life stories centered on inclusion.
• Cross-Platform Engagement: Ran ads across social media, programmatic display, and search, amplifying reach through partnerships with key educational organizations.
• Actionable Analytics: Implemented detailed attribution studies to track campaign effectiveness and optimize in real-time.

The Results
The campaign exceeded expectations:

• 125,000 website visits attributed to the campaign.
• 4.5% increase in enrollment applications from target demographics.
• 60% of responses originated from first-time website visitors.
• 3x Return on Investment (ROI) based on enrollment revenue generated.

Conclusion
Equality Metrics’ strategic approach enabled Ball University to achieve its diversity recruitment goals, setting a benchmark for inclusive marketing in higher education.