The recruitment process allows you, the institution, to control both the audience and the message, presenting a great opportunity. Partnering with external search experts offers high value at a modest cost. With experience from over 500 institutions in student search, we provide significant knowledge that greatly impacts our clients’ recruitment efforts. Highly targeted outreach is essential in today’s landscape.
The approach to outreach recruiting has transformed due to the widespread use of mobile devices among students, shifting focus from the conventional dependence on desktops and laptops. We recognize that numerous candidates and prospects are often on the go and have limited attention spans. With our focused SMS and push notifications, we connect with them anytime and anywhere!
Digital Interactive Publications that come with built-in metrics allow us to create a two-way dialogue with our members . You can utilize two key tools simultaneously: push notifications and in-app content personalization driven by geographic targeting. This enables tailored, engaging content delivery.
Implementing drip email outreach and survey campaigns to deliver valuable and relevant information to your target audience will create an expectation and appreciation for our content among prospects, driving them to seize available opportunities. This strategy is undeniably effective for nurturing leads and gathering crucial data.
Microsites and Profile Pages are a powerful tool, often simpler and more user-friendly than traditional websites, yet they effectively engage users. These sites typically consist of a single webpage or a small cluster of pages that function as an independent entity for a brand, usually as a subdomain. Colleges leverage microsites for a range of strategic purposes, including promoting events, driving recruitment efforts, or telling compelling stories that inspire specific calls-to-action.
Digital marketing excels in data and performance metrics. We provide detailed reports on visitor counts, leads, conversion rates, and prospective students. By tracking traffic sources to your microsite, we identify channels with a positive ROI. Our analysis offers real-time insights into engagement from prospective students and parents, essential for data-driven decision-making and ROI measurement.
Gamification in college recruitment is a fun way to use gaming strategies to uncover the real behavioral traits of potential students. This friendly approach shakes up traditional methods like college fairs, which often don’t give us the full picture of candidates’ abilities. By gathering measurable data on skills and performance, gamified recruitment adds a touch of objectivity, steering clear of just focusing on appearances.
We design, host and oversee customized landing pages for capturing leads, featuring interactive video capabilities that can be modified in real-time. Campaigns are accessible via QR codes or unique trackable links, enabling these pages to offer prospects tailored calls to action. These pages are specifically crafted for optimal conversion related to particular campaigns or programs.
Social media has transformed recruitment strategies for Corporate America and educational institutions. We create engaging outreach campaigns and collaborate with diverse influencers to implement effective organic strategies. We use polls, contests, interactive surveys, and merchandise to ensure the success of our social media recruitment efforts.
Campus Mention is a vital service that tracks online mentions of your institution across social media, news sites, blogs, and forums. It keeps you informed about your school’s reputation, impacting enrollment and campus sentiment. This service allows for timely responses and confident online reputation management, helping you protect your institution’s image and stay updated on campus discussions and trends in real-time.
As interactive and AI-driven video content continues to rise as a leading online communication method, teams who rely solely on text-based ads may find themselves outshined by competitors utilizing video to engage potential candidates.
Where can you advertise job openings? Our specialized job boards draw in top diverse talent, providing you with quality candidates. We are leaders in job searching because we actively cultivate niche communities, websites, and publications.
We are ready to create a custom impact or recruitment video that stands out. Our in-house video production team excels at developing a lead magnet tool designed specifically for your marketing and advertising campaigns. This tool is indispensable for student recruitment, hiring, and candidate screening. Employers, colleges, and universities must leverage this cost-effective strategy to maximize their reach. We guarantee video production within 48 hours, allowing you to quickly share your relevant message and ensure a streamlined recruitment pipeline.
Texting Remains a Major Trend! People are significantly more likely to respond to a text message compared to an email or phone call. By using keywords, you can empower your motivated prospects to engage with your mobile programs in real time. For instance, by texting “Scholarship” to 559, candidates can easily “opt-in” to receive information about scholarships, grants, or other relevant resources. This can be linked to an automated response confirming their opt-in, along with a compelling “call to action” message.
Specific focus: Having multiple Niche websites and job boards give us a unique understanding of our users. Veteran, Latino, Women, Lgbt just to name a few, provide a targeted arena for both employers and jobseekers. people of color are not the ONLY diverse talent pools “worthy” attention.
Game Changer: Our diversity webinars are delivered through our online platform, equipped to share slides, video etc. Real time questions, polls, and test responses are captured, This information including recorded meeting is provided to you .The real value of a webinar lies as much in online interactions as in the presentation.
Boost your online presence with our SEO reporting services. We provide a detailed analysis covering site performance, keyword rankings, competitor strategies, backlink profiles, and user experience insights. Our reports include actionable recommendations tailored to enhance your website’s search engine visibility and user engagement. From comprehensive site analysis to content effectiveness and ongoing support, we equip you with the insights needed to improve your SEO strategy and outperform competitors. Partner with us to unlock your website’s full potential, drive more traffic, and convert visitors into loyal customers. Let’s achieve digital success together.
Opting in:We have the experience and expertise to provide our recruiting partners the greatest opportunity to interact with a captive audience of qualified minority prospects who are potential recruits for employment or higher education. This service is far more powerful than traditional recruiting methods.
The Internet. Each month thousands of searches are being made in Google by minorities that end up at our websites and blogs. Understanding this target audience and optimizing the experience they have when they visit keeps them coming back, sharing, and engaging with our partners banners, ads, and media.